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Company Overview

The key ingredient in your marketing mix, ShopLocal is the leader
in multi-channel shopping services.

Founded in 1999, ShopLocal pioneered the use of the internet for driving in-store sales with online circulars. A leader in multi-channel marketing services, ShopLocal offers a complete suite of innovative digital solutions that connect advertisers and consumers – online and in-store.
Gannett PointRoll ShopLocal
The retail division of PointRoll, a wholly owned subsidiary of Gannett Company, ShopLocal’s industry-leading SmartProduct business solutions (SmartCircular, SmartCatalog and SmartDelivery) enable over 100 of the nation’s top retailers, including Target, Best Buy, Home Depot, CVS, Albertsons and Sears, to deliver highly interactive, targeted and localized promotions to shoppers through online circulars, display advertising, search, social media, mobile and digital out of home.

Database Powered:
ShopLocal’s unique store promotions database gives retailers the ability to go beyond online circulars and leverage all of their store assets. The local database contains a tagged and extensible store library including; circulars, store events, store clearance, store inventory, catalogs, coupons, ratings, reviews, buying guides and much more.

Insight Driven:
Shoplocal’s personalization and optimization engine, in conjunction with publisher integration, listens and learns what shoppers’ interests are. ShopLocal is able to target, and re-target, shoppers using geographic, behavioral, contextual, demographic and psychographic 3rd Party Data.

Distribution and Publisher Network:
ShopLocal has built a broad publisher, partner and advertiser network including; Facebook, MSN, AOL, About.com, Kaboodle, Comcast, the Gannett Publishing network and many more.

ShopLocal Solutions
The SmartProduct business solutions provide retailers with the ability for personalized and optimized one-to-one marketing across a broad distribution network. This ensures that a retailer’s marketing initiatives connect the right offer, to the right person, at the right time.

ShopLocal’s Product Suite:

Join the ranks of the nation’s leading retailers! Contact ShopLocal by calling (312) 616-5800
or email us today

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1 Forrester Research “The State of Retailing Online 2008: Marketing Report, May 2008

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