ShopLocal uses Microsoft® software to deliver a suite of multichannel shopping and marketing services that make it easy for retailers to extend personalization offers to consumers on the Web. "We help retailers improve cross-channel marketing and sales by enabling then to reach out to consumers online in a way that draws those people into the retailers' stores or, if the user want to purchase online, to the retailer's e-commerce site," says Bill McCarthy, Chief Operating Officer, Shoplocal.

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