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ShopLocal & Pointroll Are Now Yahoo! Smart Ads Certified Rich Media Partners
The demographic and behavioral targeting (BT) enhanced PaperBoy ads that run under the Yahoo! white labeled product name of “Smart Ads” are finally certified. This means that there has been a detailed inspection of all the ad metrics, ad performance, ad serving, etc by the Yahoo! Smart Ads team and that Pointroll passed with flying [...] Related posts:ShopL […]
Continued Shopper Interest in Circulars Pushes ShopLocal Index to Record High in August 2009
The ShopLocal Retail Index was up 39 percent for the month of August compared to the same period last year. The Index registered at 309, the highest-ever level for a non-holiday period (benchmarked at 100 for January 2006). This steadily strengthening usage of the online versions of major print circulars is a leading example of consumers’ [...] Related posts […]
Localization Shows Up In Many Different Industries
Location is one of the few constants across all consumer focused industries. Most commerce still takes place in the physical world. This means dealer and store locations are the hub of this fiscal activity. However do to regional demand and taste differences, transportation costs, state regulations, etc., pricing does vary on many of these goods [...] Rel […]