The ShopLocal Index is designed to track the influence of the Internet on in-store shopping. The Index, updated monthly, is based on an average of 20 million monthly consumer visits to store promotions that are presented on the sites of 50 major U.S. retailers. These retailers cover major retail segments such as Computers, Consumer Electronics, Office Supplies, Home Improvement, Department Stores, Mass Merchants, Grocery, Drug and various specialty stores.

The ShopLocal Index, based on hundreds of millions of aggregated monthly page views, and initially benchmarked at 100 for January 2006, reached a seasonal peak of 300 in November 2006. The Index continued to show strong growth in 2007 and, on a cumulative basis, is up 29 percent year-to-date through September versus the same period last year. ShopLocal found a strong link between shoppers' pre-purchase activity and in-store purchases. Based on a ShopLocal July 2007 survey of 23,600 shoppers on these sites, 65 percent made an in-store purchase within a week after visiting a site and another 23 percent within three weeks.

Shoppers' use of the Internet for in-store shopping grows 29% in 2007

Consumer Electronics, Computers and Office Supplies
Home and Garden
Department Stores and Mass Merchants
Food and Drug