Marketing Excellence Awards 2006

and the winners are...

ClickZ - November 14, 2006 – The ClickZ Marketing Excellence Awards recognize the technologies, companies, and campaigns that made a positive difference in the online marketing industry in 2005, moving the industry forward by providing brilliant examples of what can be accomplished. Winners and finalists were nominated and selected by ClickZ readers and editors in online voting. Thanks to all who participated! What technologies, campaigns, and innovations jump-started online marketing last year? Your votes have been tallied.

Marketing Innovation of the Year:
Bazaarvoice

E-Mail Innovation of the Year:
CertifiedEmail (Goodmail)

Marketing Technology:

• Best Ad-Serving Software/ASP:
  DART for Advertisers (DoubleClick)
  Finalists: BlueHornet, Cooler
  
• Email Best Behavioral Targeting Technology or Product/Media Planning Technology/Product:
  TACODA
  Finalist: AlmondNET
  
• Best Behavioral Targeting Technology or Product/Optimization Technology/Product:
  Revenue Science
  Finalist: DART Adapt (DoubleClick)
  
• Best Behavioral Targeting Technology or Product/Personalization Technology/Product:
  SearchConnect
  Finalist: Kefta Dynamic Targeting

E-Mail

• Best ASP E-Mail Software:
  ExactTarget
  Finalists: EmailLabs, Responsys
  
• Best E-Mail Service Bureau:
  BlueHornet
  Finalists: DREAM (Epsilon), MailerMailer
  
• Best E-Newsletter Product/Service:
  VerticalResponse
  Finalists: Lyris ListManager, SpinnakerPro (Narragansett Technologies)
  
• Best Deliverability Product/Service:
  Pivotal Veracity
  Finalists: Habeas Email Monitor, Return Path

Research & Analytics

• Best Web Site Analytics Tool:
  WebTrends Marketing Lab
  Finalists: Site Catalyst 13 (Omniture), Unica Affinium NetInsight
  
• Best Enterprise Analytics Tool:
  Eloqua
  Finalists: Analytix MI (BlackFoot Inc.), WebTrends Marketing Lab

Search Engine Marketing

• Best SEM Vendor:
  Oneupweb
  Finalists: Maestro (Did-it.com), Search Informed Marketing (360i)
  
• Best Shopping Search Engine:
  ShopLocal.com
  Finalists: Frucall, Wize

Advertising/Marketing Campaign

• Best Advertising Network:
  AdBrite
  Finalist: Revenue Science

E-Mail Campaign

• Best B2C Campaign:
  Real Deal Campaign (Fluency Media for Quiznos)
  Finalist: Resolution: Organization (T3 for J.C. Penney)

E-Newsletter

• Best B2B Newsletter:
  Down2Earth (eMarket2)
  Finalist: Water Online (Vert Markets)
  
• Best B2C Newsletter:
  Academic Superstore
  Finalist: Harbour Living Weekly

Blog

• Best Business/Marketing Blog:
  VerticalResponse Email Marketing Blog
  Finalists: email days, The Email Wars

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