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2008 May Newsletter
 
ShopLocal : Connecting advertisers and consumers. Online and in-store.

Issue 2 | Volume 1 | May 2008

Shopers are telling you somthing
Featured Article
Forward to a Colleague

In-Store Sales Influenced By The Internet EXCEED Online Sales

By 2012, every $1.00 of online sales will equate to $4.68 of in-store sales influenced by the Internet.*

Internet's Influence on In-store Sales

*eMarketer, Multi-Channel Retailing, Feb. 2008

ShopLocal is excited to announce that SmartCircular clients can extend the use of their localized promotions in their online marketing campaigns when they opt to use Yahoo's new SmartAds product. SmartAds combine Yahoo's leading consumer insights platform with a new ad serving technology.  Yahoo’s technology automatically converts marketers‘ creative campaign elements into highly-customized and relevant display ads, and ShopLocal’s Localization Engine enables turn-key delivery of up-to-date, properly versioned promotions.

"Yahoo!'s SmartAds gives marketers what they want from online advertising: the ability to deliver customized marketing messages to consumers, and still engage very large audiences with their brand," said Todd Teresi, Yahoo!'s senior vice president of display marketplaces. "By enabling marketers to reach consumers on a more tailored basis and helping creative agencies support those customized campaigns, we can provide an even more engaging, relevant online experience to the more than 500 million users of Yahoo! branded products and services."

Learn more about Yahoo! SmartAds today!

ShopLocalelps advertisers leverage the power of the Web to drive in-store sales. Check out this month’s featured retailers who are using ShopLocal’s SmartCircular 4.0 solution to promote their products on their site and ShopLocal’s SmartMedia solution to promote their products across the Web.

Product: SmartCircular 4.0
Spread The Word!

View SmartCircular 4.0

Viral Distribution - one of the many great features of SmartCircular 4.0.

  • Social networking tools and “Email a Friend” allow shoppers to easily share great deals and promotional content

  • RSS and SMS mobile alerts are two more ways retailers can distribute their content to loyal shoppers

  • Shoppers can download store information and even store events into their email address book and calendar

Generate increased traffic to the SmartCircular site and ultimately drive greater in-store sales! Contact ShopLocal today!

Product: SmartMedia

Simplicity Works To Drive In-Store Sales!

View SmartMedia

Keep it Simple What makes a SmartMedia campaign successful?

  • Simple creative with bold colors

  • A focus on key products & “hot deals”

  • Fresh up-to-date content every week with no creative rework

  • Strong call to action with store coupons provides a way to measure results

  • Interaction time 60% greater than standard rich media ads

To learn how to drive greater in-store sales from your campaigns, contact ShopLocal today.

The ShopLocal Index, based on hundreds of millions of aggregated monthly page views, initially benchmarked at 100 for January 2006.

The ShopLocal Index was up 45% in March 2008 year-over-year, with individual page views up 17%. The Index, at 201 for the month of March, reported 266 million page views and 21 million consumer visits.

Learn more about the ShopLocal Index.

   

Some of ShopLocal's newest clients are listed below:
Mervyn's, OSH and Mark's Work Wearhouse
NEW International Clients:
ToysRUs and Bing Lee
Click here to view all clients

4/16/08 ShopLocal Retail Index Up 45 Percent in March
3/27/08 What's the Fuss Over Local Search Anyway?
3/25/08 Saving Money on Groceries

Click here to read more articles

4/8/08 Online Retailers Try New Approaches
3/17/08 My Mommy’s Online
2/26/08 Online Research Drives Offline Sales
2/19/08 Online Consumers Spend Almost...

Click here to read more articles

For help reaching millions of shoppers across the Web
and beyond with your in-store promotions, contact us today