ShopLocal Sees 21% Increase in Black Friday Deals Offered by Retailers
CHICAGO, Nov 27, 2008 — High Volume of Sales Offered Create Potential for Strong Consumer Activity on Black Friday
Retailers have increased Black Friday sale offers by 21% over last year according to ShopLocal. This traditionally strong shopping day could be as big as ever.
In the current economic conditions consumers are looking for deals, and retailers have clearly communicated to them that they will see the best deals on Black Friday. Not only have retailers offered a higher volume of promotions, there has been an unprecedented early release of Black Friday deals, with a majority of major retailers announcing early this week.
“This year’s Black Friday sales could be bigger than ever. Consumers will not only find great deals on gifts, but could make additional purchases on items for themselves or their homes to take advantage of the deals being offered,” said ShopLocal CEO Vikram Sharma. “Retailers are offering great value to consumers in a difficult season.”
With fewer shopping days between Thanksgiving and Christmas, and pent-up consumer demand, retailers are greatly increasing the amount of products they are discounting and giving access to the consumer by making the promotions available before Black Friday. Retailers are doing a great job of using the Internet to promote their in-store deals and smart shoppers are visiting retailer sites to find the best deals before heading out to stores.
ShopLocal sites provide an indication of how some products will perform. Shoppers are showing strong interest in notebook computers from HP, Toshiba and Sony, HD TVs, the iPod Nano, GPS systems and men’s and women’s outerwear with discounts between 50% and 65%.
The latest and greatest promotions from retailers can be found through the ShopLocal website and updates on the holiday shopping trends and real time updates are available at the ShopLocal blog.
About ShopLocal
ShopLocal, the leader in multi-channel shopping and advertising services, offers a complete suite of innovative solutions that connect advertisers and consumers — online and in-store. ShopLocal’s industry-leading SmartProduct business solutions (SmartCircular, SmartMedia, SmartDelivery and SmartCatalog) enable more than one hundred of the nation’s top retailers, including Target, Best Buy, Home Depot, CVS, Albertsons and Sears, to deliver highly interactive, targeted and localized promotions to shoppers via the Internet, mobile phones and any other digital environment.
With www.ShopLocal.com, the Company’s consumer site, users can find millions of products and up-to-date weekly sales, deals, and coupons for consumer electronics, apparel, home and garden, groceries and more. For more information about ShopLocal, visit http://www.aboutshoplocal.com
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ShopLocal, ShopLocal.com, SmartCircular, SmartCatalog, SmartMedia and SmartDelivery are trademarks of ShopLocal. Other company and product names may be trademarks of their respective owners.
