Accipiter Signs ShopLocal as AdManager Hosted Customer

ShopLocal, in Partnership with Gannett Co, Inc (NYSE:GCI), Tribune Company (NYSE:TRB), and Knight Ridder, Inc. (NYSE:KRI), Provides Targeted Ads Across Site Network

LONDON, UK and RALEIGH, NC - September 26, 2005 - Accipiter Solutions, Inc., an online advertising technology innovator since 1996, today announced they have signed ShopLocal as a new AdManager Hosted customer. ShopLocal, the leading provider of Web shopping services for major retailers and other local businesses, is yet another customer in the eCommerce-related industry turning to Accipiter for its ad management expertise.

ShopLocal recently launched display advertising using Accipiter's technology on its ShopLocal.com web site and ShopLocal network. Gannett Co., Inc. (NYSE:GCI), Tribune Company (NYSE:TRB), and Knight Ridder, Inc. (NYSE:KRI) are partners in ShopLocal. As such, ShopLocal has a joint agreement to share all advertising on its premier site, www.ShopLocal.com. This posed a unique challenge as the company required a solution that would allow them to serve ads to ShopLocal.com visitors based on their zip code.

"Accipiter's AdManager was the only solution on the market that provided us with the technical ability to share our ad impressions with our newspaper partners' current ad management vendors in an uncomplicated way," said Brian Hand, CEO of ShopLocal. "AdManager also benefits ShopLocal advertisers who now reap the full power of their content rotated throughout the 140 newspaper websites that comprise the ShopLocal network."

Another key advantage of selecting AdManager is that the system allows ShopLocal to take advantage of the advanced ad campaign container feature. In their effort to maintain an ad serving split with the other newspaper groups, it is important for ShopLocal to establish a greater hierarchy to those "split" campaigns above other campaign groupings. By following its own set of rules, AdManager containers group related campaigns that are then independently rotated based on their assigned weight. ShopLocal campaigns now rotate evenly based on their assigned weight and expire when their goals have been met, allowing for smooth ad distribution across its entire site network.

"Accipiter is pleased to team up with a notable Web commerce shopping site such as ShopLocal," said Brian Handly, Accipiter CEO. "We are very excited to help ShopLocal monetize areas of their site network in new and creative ways."

Web publishers, media networks, and e-commerce sites can get up and running quickly using AdManager Hosted, eliminating the need for onsite ad management hardware, administrative software, and databases. AdManager is available on Windows NT and Solaris operating systems. The solution supports a variety of database platforms such as Oracle, SQL Server, and Sybase. For more product information, please visit http://www.accipiter.com/solutions/solutions.php.