| ShopLocal, LLC Partners with Local.com
to Provide Dynamic Local Sales and Circular Content
Two Leading Local Search Engines Improve Consumer’s
Shopability with Enhanced Rich Content Links to Local Shopping
Information
CHICAGO, IL & IRVINE, CA – November 28,
2005 – ShopLocal, LLC, the leading provider
of Web shopping services and local shopping information, and
Interchange Corporation (Nasdaq:INCX), owners of Local.com,
a leading local search engine, today announced that they have
partnered to enhance Local.com’s index of more than
16 million business listings with information from ShopLocal.com’s
geo-targeted Smart Catalog and Smart Circular products.
Local.com users can now search a broad range of category
keywords and find not only locally relevant businesses for
their search but also the new “View Store Specials”
link, which links users directly to ShopLocal.com’s
dynamic online circulars, sales information, and location
information for businesses in their area. For example, consumers
searching for “electronics” in “Irvine”
can click the “View Store Specials” link to view
the ShopLocal content.
“We’re delighted to partner with Interchange
Corporation to further ShopLocal and Local.com’s dedication
to providing consumers with a variety of truly local choices,”
said ShopLocal, LLC CEO Brian Hand. “ShopLocal prides
itself on having accurate content obtained directly from our
retail partners. Teaming up with Local.com is just another
step in providing consumers with access to the best and most
reliable local information on the Web.”
Local.com is a rapidly growing local search engine. In October
2005, it surpassed one and a half million unique visitors
and five million page views. Local.com provides consumers
with the most relevant search results for local businesses
based on their search criteria, including direct links to
business web sites along with other search-specific content.
“Local.com puts our users’ needs first. We endeavor
to compile the best and most accurate local information we
can provide. Partnering with ShopLocal allows us to give our
users what they have come to expect from Local.com —
a detailed, user-friendly search engine for local information,”
said Rob Luskey, Interchange Corporation’s director
of strategic alliances. “ShopLocal supplies retailers
and consumers with dynamic local retail information —
using ShopLocal’s rich merchant content just made good
sense.”
About ShopLocal
Owned by Tribune Company (NYSE: TRB), Gannett Co., Inc. (NYSE:
GCI), and Knight Ridder, Inc. (NYSE: KRI), ShopLocal, LLC
is the leading Web shopping company for consumers and retailers.
With ShopLocal.com and The ShopLocal
Network -- made up of more than 200 affiliate media,
search, and shopping sites -- consumers have access to the
only place on the Web with information on products from local
stores side-by-side with e-commerce options.
About Interchange
Interchange Corporation (NASDAQ: INCX) owns Local.com (www.local.com),
a leading local-search engine powered by the company’s
proprietary Keyword DNA™ and local-web indexing technologies.
The company serves local and national Internet, wireless and
operator assisted local-search markets in the United States
and Europe. Interchange generates revenue principally from
paid-search advertising.
The company is headquartered in Irvine, California, with
European headquarters in Stockholm, Sweden. For more information
on Interchange, please visit: www.interchangeusa.com.
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