ShopLocal.com Named Best Internet Shopping Service

Leading Web-to-Store Site Honored at 2005 EPpy Awards, Presented by Editor & Publisher and Mediaweek Magazines

CHICAGO, June 15, 2005 - ShopLocal, the leading provider of Web-to-store marketing solutions for retailers, was recognized as the Best Internet Shopping Service over 1 million during this year's EPpy Awards, presented at the E&P/Mediaweek Interactive Media Conference in New Orleans, Louisiana. The EPpy Awards honor the best online work from media outlets, including newspapers, television networks and affiliates, radio networks, syndicated shows, local radio stations, and magazines. The awards are co-sponsored by Editor & Publisher and Mediaweek magazines.

A group of 40 independent industry experts from the business and academic sectors selected ShopLocal as the Best Internet Shopping Service over 1 million based on overall design, ease of use, comprehensiveness, and other criteria. This year marked the 10th annual EPpy Awards, which honor Web sites across several categories including Best Overall Newspaper-Affiliated Service, Best Internet Sports Service, Best Overall Design, and Outstanding Individual Achievement. The competition is open to media companies from any country that operate Internet services on the Web.

"It's an honor to be recognized with an EPpy award -- it shows that our Web-to-store approach provides real value to our media affiliates," says Brian Hand, CEO of ShopLocal. "By connecting local retailers with consumers shopping in the retailer's area, we strive to deliver benefits to both advertisers and consumers."

ShopLocal uses a geo-targeted search engine to help the roughly 84 million shoppers who use the Internet to gather information and then buy at local stores. Shoppers can search by product or store within a specific zip-code radius to find deals at major chains as well as independent operators. Categories include apparel, furniture, home improvement, automotive, home office, groceries, electronics, and more.

Launched in August 2004, ShopLocal is quickly becoming one of the most efficient ways for retailers to reach shoppers with targeted promotions and messages. And with seven in 10 adults online today, yet e-commerce representing only 2% of retail spending, ShopLocal's Web-to-store proposition is filling a real void in the marketplace.

About ShopLocal

ShopLocal LLC is the leading provider of Web-to-store services for retailers and other local businesses. ShopLocal.com helps retailers connect with 84 million consumers who use the Internet each year to research what they want to buy before they go to the store. (Source: 2005 Web-to-store Benchmark Survey, The Dieringer Group.) Retailers use ShopLocal to take advantage of the convenience and efficiency of the Internet to distribute sales and promotional content through their own Web sites, offering a localized experience for their customers through ShopLocal's SmartCircular and Smart Catalog services. The ShopLocal Network, consisting of ShopLocal.com and more than 200 leading media, search and shopping Web sites, provides retailers with access to a dynamic, geographically-based marketplace of ready-to-buy shoppers looking to purchase items from t-shirts to televisions, and food to furniture at a store near them. Retailers benefit from ShopLocal's DataPoint services, the most complete Web-to-store tracking information available, providing retailers with the understanding necessary to make each Web-to-store effort more successful.