ShopLocal Selects WebTrends 7 On Demand to Optimize Web-to-Store Shopping Services

-- Accuracy of Data, Exceptional Service and Price Are Key Selection Criteria for Leading Retail Shopping Service --

CHICAGO and PORTLAND, Ore. - August 2, 2005 - WebTrends Inc., the global web analytics leader, today announced that ShopLocal LLC, the leading provider of Web-to-store services for retailers and other local businesses, has selected WebTrends® 7 On Demand to measure and optimize The ShopLocal Network (www.shoplocal.com) and its SmartCircular and Smart Catalog services. ShopLocal.com plans to leverage WebTrends to improve the web-to-store shopping experience for consumers on ShopLocal.com and its clients' retail web sites.

"After conducting an extensive, two-month pilot of leading web analytics solutions, we chose WebTrends due to its accurate, customizable reporting and advanced segmentation capabilities, and its exceptional account management and support services," said Vikram Sharma, Chief Operating Officer at ShopLocal. "By working with WebTrends our customers will be better equipped to optimize their online marketing efforts and capture more revenue from web-to-store shoppers.

ShopLocal.com helps retailers connect with the 84 million consumers who use the Internet each year to research what they want to buy before they go to the retail store to make purchases (Source: 2005 Web-to-Store Benchmark Survey, The Dieringer Group, or DRG). Its SmartCircular and Smart Catalog services transform printed promotions into compelling search-based interactive formats that leverage the creative of print promotions, while incorporating rich media functionality, versioning by location and visitor type and extensive analytics about shopper behavior.

ShopLocal will also use WebTrends to optimize its own marketing campaigns designed to attract more consumers to ShopLocal.com and more businesses to its services. In addition, the effectiveness of the site's search engine and the persuasiveness of advertisers' promotions displayed in the search results, are key areas of focus, as are ShopLocal.com's conversion scenarios.

For ShopLocal clients, WebTrends will be used to optimize merchandising, marketing and segmentation strategies. Customers can leverage WebTrends SmartView, an intuitive browser overlay to view metrics, segment behavior and conversion funnels superimposed on their digitized circulars, or view drilldown reports with full campaign and product hierarchies to evaluate different offers and products. ShopLocal customers will also be able to quickly pinpoint successful and unsuccessful marketing efforts with new features such as quick queries and the ability to drill-across to related reports to pinpoint variances by geography or visitor segment.

"ShopLocal is a true innovator not only for its focus on the growing segment of consumers who research products online for offline purchases, but also for its strategic approach to measurement that helps retailers and other local businesses increase their online visibility and the effectiveness of their marketing initiatives," said Greg Drew, CEO and president, WebTrends Inc. "We're proud about to be chosen as ShopLocal's web analytics provider, as their retail expertise and thorough evaluation of web analytics solutions are strong testaments to the business value WebTrends provides through accurate and actionable analytics and our top-notch services organization."