SHOPLOCAL.COM BRINGS GREAT BUYS, CONVENIENCE TO CONSUMERS WITH ‘PERSONAL SHOPPER’ E-MAIL PROGRAM

Chicago- August 29, 2006 – Internet shopping just got more personal, thanks to a new ShopLocal.com monthly e-mail subscription program.

ShopLocal.com site visitors can receive monthly communication on sales and deals according to shopping preferences and within their local neighborhoods by entering a ZIP code and selecting a category of consumer goods. ShopLocal.com, a national Web-to-store comparison shopping site, offers four different e-mail subscriptions, free of charge and devoted to different shopping needs.

Each subscription is distributed once a month and allows customers to compare online and offline prices to determine the best avenue for purchasing the merchandise. Desired products may be bought online through the selected store’s Web site or saved to the consumer’s personal printable shopping list for purchase at the local store.

Whether it is goods for the home and garden, educational toys, digital gadgets or the hottest fashion accessories, ShopLocal.com offers updates on the bargains and best buys that are important and closest to customers.

• With the “Around the House” e-mail subscription, consumers can enhance the home with great buys on home appliances, tools, automotive essentials, furniture, bed and bath, and gardening products.
• Customers can stay ahead of the fashion trends with bargains on the latest apparel, shoes, jewelry, watches and cosmetics by signing up to receive monthly issues of “The Runway.”
  
• The coolest new digital cameras, computers and accessories, audio, video and entertainment equipment are highlighted on “Digital Life.”
• Subscribe to “Kid N’ Kaboodle” and find learning toys, games, baby and toddler apparel and children’s furniture.
  

“ShopLocal.com promises to provide all consumers with convenient shopping to save time and money,” said Brian Hand, chief executive officer of ShopLocal.com. “This e-mail program is an extension of our commitment to providing quick and easy comparison shopping to our visitors.”

“We launched this e-mail subscription service in response to our customers’ continued request to receive e-mail communication on the latest sales and deals that match their shopping needs,” said Marion Black-Ruffin, director of marketing of ShopLocal.com.

ShopLocal.com also will distribute seasonal issues to consumers that request all four e-mail subscriptions. Halloween and Thanksgiving are just two of the planned upcoming issues. ShopLocal.com also will send periodic emails with shopping tips and great gift ideas from ShopLocal.com’s “Eva the Shopping Diva”, a former freelance fashion stylist and ShopLocal.com’s shopping efficiency expert.

ShopLocal, LLC, offers the Web’s most comprehensive multi-channel shopping resource for consumers and sales opportunities site for retailers. With ShopLocal.com and The ShopLocal Network – made up of more than 200 affiliate media, search and shopping sites – consumers have access to the only Web site with information on products from local stores side-by-side with e-commerce options. With ShopLocal’s SmartCircular, SmartCatalog and SmartMedia services, retailers can distribute sales and promotional content on the site as well as through their own Web sites, integrating e-commerce and local, in-store promotions.

Gannett Co., Inc. (NYSE:GCI), Tribune Company (NYSE:TRB), and The McClatchy Company (NYSE:MNI), are partners in ShopLocal and other joint ventures to provide consumers online products such as CareerBuilder.com, Cars.com and Apartments.com.

# # #