| 3. |
|
In-store sales not affected by online
research are on the decline. Offline sales not
influenced by the Web will decrease by 24% by 2009.
(Source: Forrester Research, The Web's
Impact on In-Store Sales: US Cross-Channel Sales Forecast,
2006-2012)
|
| 4. |
|
Multi-channel shoppers prefer to buy in the
store. A recent survey indicates that multi-channel
shoppers purchase in the store after researching online
for instant gratification and to avoid shipping costs.
(Source: Consumer Technographics Q3 2005
North American Survey)
|
| 5. |
|
Multi-channel shopping is quickly becoming mainstream
among consumers in all age groups. More than
half of online Gen Yers, Gen Xers, and Younger Boomers
are engaging in online research behavior.
(Source: Forrester Research, Best Practices in Multi-Channel
Retail 2006)
|
| 6. |
|
You can't afford to focus on a single retail
channel any more. Although online commerce continues
to grow, in-store sales still represent 95% of retail
sales.
(Source: Forrester Research,
US eCommerce: Five-Year Forecast, October 2006 )
|
| 7. |
|
Multi-channel shoppers spend more than single-channel
shoppers. For every $1 spent online, the Internet
influences consumers to spend another $6 in stores.
(Source: JupiterMedia, 2004)
|
| 8. |
|
Multi-channel shoppers spend more than single-channel
shoppers, Part 2. A study by McKinsey & Company
found that, on average, retail customers using multiple
channels spent about 20% to 30% more than customers using
a single channel.
|
| 9. |
|
Major retailers are already feeling the influence
of multi-channel shopping. A study by JC Penney
found that its customers who use all three channels (store,
catalog, and the Web) spent $887 per year compared with
$150, $195, and $201 spent by customers who only use the
Web, store, and catalog, respectively.
|
| 10. |
|
Multi-channel shoppers are not going away.
A study by DoubleClick found that 65% of consumers are
multi-channel shoppers and their size was increasing at
about 16%. |
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