At ShopLocal, we've been busy
learning more about the multi-channel shopper.
We've partnered with the highly respected Dieringer Research
Group to conduct comprehensive studies that can help you understand
what you need to know about multi-channel shoppers. The annual
American Interactive Consumer Survey offers a wealth of information
about how often shoppers use the Web for shopping at the local
store, how they feel about multi-channel shopping, and more.
Not only are shoppers researching
products online…
81% of multi-channel shoppers are researching products online
at least once a week¹
…but they
buy more at the store!
Number of times additional products were purchased in the
store after researching online²
Plus, the trend of
researching products online is growing!
And ShopLocal has seen tremendous growth in the usage of online
circulars among all of its many SmartCircular clients.
The American Interactive
Consumer Survey, Dieringer Research Group, 2006
Are you listening?
Shoppers are telling you something about the way they
shop today. Let ShopLocal help you get the word out to
the right people, at the right time, through the right
channels.
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Copyright © Shoplocal LLC. 2008