The ShopLocal Index is the advertising industry’s first market indicator designed to track the influence of the Internet on in-store shopping. The Index, updated monthly, is based on an average of 20 million monthly consumer visits to store promotions that are presented on the sites of 50 major U.S. retailers. These retailers cover major retail segments such as Computers, Consumer Electronics, Office Supplies, Home Improvement, Department Stores, Mass Merchants, Grocery, Drug and various specialty stores.

The ShopLocal Index, based on hundreds of millions of aggregated monthly page views, and initially benchmarked at 100 for January 2006. The ShopLocal Index was up 28% in May 2008 year-over-year, with 251 million individual page views and 21 million consumer visits to retailers’ Web sites. House and garden category showed the largest growth with a healthy 43% rise from last year.

Shoppers' use of the Internet for in-store shopping grew 28% in May 2008

The Internet's impact on multi-channel shopping is a rapidly growing phenomenon, according to Forrester Research. The company estimates that a quarter of all retail sales (over 500 billion) are directly or indirectly influenced by the Web.¹ Additionally, Forrester predicts that online-influenced, offline sales will eclipse $1 trillion in 2011, accounting for nearly half of all retail sales.

Consumer Electronics, Computers and Office Supplies
Home and Garden
Department Stores and Mass Merchants
Food and Drug

Read the full ShopLocal Index press release for the month of:

April 2008
March 2008
February 2008
January 2008
December 2007
November 2007
October 2007
September 2007

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