Marketplace Challenges
It’s a strange new marketing world.
The recent recession, coupled with advances in technology, has changed how people shop. Consumers spend more time in the digital world than ever before.
Consumer Media Mix and Advertising Media Mix are Still Out of Balance
- Newspaper circulation has decreased 20 percent over the past decade1
- Internet usage has increased 80% over the past decade and is continuing to trend upward2
- Against traditional media, the Internet possesses 42% of the available audience during
primetime (7-10pm)3
While consumers’ media usage has shifted, retailer marketing budgets haven’t made a comparable transition.
ROBO Shopping: Digital Marketing for the Store is a Huge Opportunity
Over the past few years, several studies have found what has been referred to as the “ROBO shopping phenomenon.” Shoppers now research products online because it’s efficient, but buy offline because it’s convenient. Actually, consumers purchase over 93% of their products at their local store.
Consumers’ buying habits are changing and these emerging trends are becoming realities. This means that the internet is no longer just a sales channel, but an even more effective marketing medium.
To help retailers navigate these marketplace changes, ShopLocal has created a suite of tools that place your product deals into any digital format such as online circulars, display advertising, search, social media, and mobile. We’ve also built a vast publisher network that allows us to target, and re-target, active shoppers. We call this suite of tools SmartDelivery, and it’s a powerful one-to-one digital marketing solution for your store.
ShopLocal’s SmartDelivery:
To find out how ShopLocal’s SmartDelivery can work for your business call (312) 616-5800 or email sales@shoplocal.com.
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1 Source: Newspaper Association of America.
2 Internet Usage and World Population Statistics are for March 31, 2009.
3 Source: National People Meter, comScore Media Metrix 2007.
