One-to-One Marketing
Marketing on your own site is important, but it’s just the beginning.
Retailers are increasingly using their www.Retailer.com websites to promote, not only their online offerings, but also the physical store. The reason is clear; consumers’ media usage has changed.
When compared to TV, radio and other media, the average person spends 29% of their time per week online. Research has also revealed that consumers’ have changed their buying habits. Consumers now research products, or shop, online but 93% of the time purchase products at their local store.
With the rise of social networking sites, blogs and video sites, people are using the full breadth of the internet to gather information. This has resulted in a fragmentation of the digital landscape. Unfortunately, the fragmented nature of digital media implies retailers will get less than 1% of a consumers’ time on their www.Retailer.com, and they need to find ways to reach consumers beyond their own websites.
Digital marketing = Connect 1 to 1 with Shoppers Everywhere
Marketers face a number of challenges in evolving to a new digital media mix, and with those challenges come exciting marketing opportunities. Particularly exciting are the one-to-one marketing capabilities made possible in this new digital world.
To help retailers take advantage of these marketing opportunities, ShopLocal has created a suite of marketing tools that connect with consumers in a highly relevant, targeted and personalized way. We call this suite of tools SmartDelivery, and it places your product deals into any digital format such as online circulars, display advertising, search, social media, and mobile. The flexibility of SmartDelivery makes it a powerful one-to-one digital marketing solution for your store.
ShopLocal’s SmartDelivery:
To find out how ShopLocal’s SmartDelivery can work for your business call (312) 616-5800 or email sales@shoplocal.com.
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