11:30 - 1:00

Registration & lunch

1:00 – 1:30

Vikram Sharma, CEO, ShopLocal
Kickoff and welcome

1:30 – 2:30

Keynote: Gian Fulgoni, Chairman and Founder of comScore  
Topic: Measuring the Internet’s impact on offline sales and branding

Gian will discuss the latest findings that document and measure the latent, offline and branding impacts of both display and search ads – impacts that occur even when users do not click on the ads.  Retailers that ignore these effects will not properly capture the total value of their online advertising efforts.

2:30 – 3:30

Industry Panel: Retailer, Agency, Publisher and Analyst Perspectives 
Topics: Successes, challenges and hurdles in transitioning local advertising to the Web

Panel participants include representatives from Target, Toys R Us, McClatchy Interactive, Starcom, Newspaper Services of America, and The Kelsey Group.

Moderated by Greg Sterling, Founder, Sterling Market Intelligence

3:30 – 3:45

Timeout

3:45 – 4:45

Steven Feuling, Retail Category Development Officer, Yahoo!
Topic: Targeting the right customer in a mass of shoppers

4:45 – 5:30

Shawn Riegsecker, Chairman and CEO, Centro
Topic: Executing local campaigns for maximum effect

6:15

Depart for cocktails and dinner cruise

8:00 – 9:00

Vikram Sharma, CEO, ShopLocal
Breakfast & welcome back

9:00 – 10:00

Keynote: Carrie Johnson, Vice President, Research Director, Forrester
Topic: State of multi-channel retailing – shoppers, retailers, recommendations

Carrie will discuss the latest findings in cross-channel shopper behavior, the resulting impact for store sales and what multi-channel retailers need to do now to capitalize on these trends.

10:00 – 10:45

Dana Hayes, CEO, quadrantONE
Topic: Reaching customers via local sites

10:45 – 11:00

Timeout

11:00 – 12:15

Rob Gatto, Vice President, Sales, ShopLocal
Topic: ShopLocal’s response to industry trends – vision, products, innovation

12:15 – 1:30

Halftime

1:30 – 2:15

PointRoll

2:15 – 3:15

Mobile Panel
Topics: Mobile’s role in the multi-channel marketplace – trends, applications, adoption and predictions

Panel participants include representatives from Yahoo!, Mobile, M:Metrics, uLocate, 4info, and Third Screen Media.

Moderated by: Greg Sterling, Founder, Sterling Market Intelligence

3:15 – 3:30

Closing