Targeting
You don’t last long in our business, unless you hit the target.
Connecting with shoppers has never been harder. To succeed, retailers need to communicate the right message, to the right audience, at the right time.
ShopLocal’s suite of products use a different forms of targeting to focus a retailers marketing messaging so it best resonates with the wants, interests, and location of a shopper to help drive sales.
Targeting is at the heart of our success.
Geolocation tells retailers know where their shoppers are from,
literally the longitude and latitude of a shopper’s location. Location information can then be used to filter subsequent messaging such as promotions occurring near a shopper’s locale, and even directions to the nearest store.
Behavioral Targeting is another way to change what content is shown within the ad units so it better resonates with your shopper. This one-to-one data driven marketing enables every single ad that is served to be different and uniquely tailored for every unique shopper using ZIP code, gender, race, age/year of birth, categories of interest based on real and interactive shopper history.
Wisdom of the Crowds is another method that ShopLocal uses to finely tune the content that a shopper is presented with and comes from studying tens or hundreds of thousands of clicks on products featured in our SmartCircular sites. The products that are deemed most popular at any one time will get a starring role in subsequent promotional messaging.
Retargeting allows retailers to optimize subsequent ad content based on a shopper’s web behavior making for future promotional messaging that better resonates with the shopper’s interest.
In terms of describing the potential of targeting in making promotional content more impactful, this is just the tip of the iceberg. Contact Shoplocal today to learn more.
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